In today's data-driven world, organizations are continuously turning to behavioral data to gain valuable understanding. This wealth of information provides a exceptional opportunity to optimize operations and finally drive performance. By interpreting behavioral data, marketers can identify key trends that expose customer needs. This knowledge can

User knowledge are the foundation of successful product design. To deeply understand user needs and desires, effective interviews are vital. Throughout these interactions, we aim to uncover valuable information that can inform our approaches. A well-structured interview procedure allows us to delve into user behaviors, motivations, and obstacles.